The Ghost Massage Bed powered by Cozzia is designed around air-cell mechanisms that incorporate massage function that targets pressure points. The functionality is similar to the experience derived from Cozzia’s massage chairs.
The mattress, priced to retail at $2,999 in queen, has two individual massage pads that are independently remote-controlled to allow partners to customize settings. The massage units feature six zones for the neck, shoulders, upper and lower back, glutes and legs. Each unit has pre-programmed modes for various therapeutic benefits, including full body massage and stretching, in addition to a range of massage intensity. The company said separate massaging units give sleepers the ability to experience a targeted or whole-body massage without motion transfer.
The massage mattress introduction follows on the company’s partnership inked last year with tennis great Venus Williams, owner of V Starr, for the Venus Williams collection.
Alan Hirschhorn, executive vice president of GhostBed, said he experienced a Cozzia massage chair during a High Point Market, and the idea of a massage mattress was born.
“Having had two back surgeries, I commented to Cozzia’s CEO Mark Holmes that it would be amazing if we could incorporate the Cozzia technology into a mattress,” he said. “Mark immediately agreed, and the first-ever true massaging bed was born right then and there. Since then, we have been working with Cozzia to perfect our new product together.”
Early in the development process, Hirschhorn was concerned that a true massaging mattress would adversely affect the feel of the mattress and the quality of the sleep. When the first prototype was tested 14 months later, the worry was put to bed with the design and the comfort, he said.
“Cozzia’s air-cell technology allows us to incorporate our therapeutic full body massage into a mattress which is undetectable when the bed is powered off,” Holmes said. “This mattress offers the best of GhostBed comfort and quality combined with unrivaled Cozzia technology. It is truly the best of both worlds.”
The mattress offers a 10-, 20- or 30-minute massage and automatically powers off. The mattress includes a comfort gel memory foam layer, the massaging air-cell layer, GhostBed’s proprietary GhostFlex Transition foam and base foam.
“We are constantly looking for new innovations to provide our consumers with quality comfort,” Hirschhorn said. “While vibrating beds were popular decades ago, our mattress is completely different and offers the sleeper a massage with an incredible amount of control. We envision sleepers coming home from a stressful day or week, enjoying a spa-like massage in their home, and receiving an incomparable sleep.
GhostBed will host a private, invitation-only unveiling of the new mattress Jan. 28 at the Las Vegas Market.