Looking to refresh your home’s look? A new shop in downtown Birmingham hopes to help you do just that.
Serena and Lily, a national boutique known for its higher-end home furnishings and artwork, recently opened its first store in Michigan in the southeast Oakland County community. Occupying the space formerly held by Linda Dresner — who closed her iconic shop last spring — the storefront at 299 W. Maple now sports furniture and paintings rather than clothing.
It joins a pair of other stores in Illinois as the first Serena and Lily shops in the Midwest. Selecting Birmingham for a new location just seemed to make sense for the company’s leadership when looking to locate in Michigan.
“Aesthetically, the brand just really resonates,” said Carla Rummo, the company’s chief marketing officer. “It’s a good fit with the architecture and the beautiful homes here.”
Customers looking for the latest trends can walk in and find pieces for their sunroom, living room, bedroom and more in the 6,000 square foot showroom. The company prides itself on making its own patterns for upholstery, which are manufactured here in the United States.
That local manufacturing also allows for items orders to be delivered faster than other furniture shops: custom-made pieces can be delivered to a customer in a matter of weeks from ordering.
“In the scheme of things, it’s fast for furniture,” Rummo said. “It’s not the Gap, it’s not that fast, but for furniture, it’s fast.”
Chief Design Officer Kirsty Williams said the patterns found are unique to Serena and Lily, something the company works hard on to insure a wide variety of offerings.
“We do spend a lot of time working on our patterns,” Williams said. ” So we can be very unique in our pattern offering by doing that.”
While the larger items in the showroom are for order, some smaller items, such as candles and coffee table books, are available for purchase and taking home right away.
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Allyson McGrath, Serena and Lily’s senior vice president of design shops, said customers work with designers on just simple accents to rooms to doing their whole home through the company.
“It really varies. Sometimes they start because they fell in love with a throw pillow or they were at a friend’s house and they saw the Riviera chairs and then that’s kind of the gateway to a lot of customers,” she said. “Then once you get to experience a store, it’s a slippery slope.”
The shop is open 10 a.m. to 6 p.m. Monday through Saturday and noon to 5 p.m. Sunday. More information can be found at serenaandlily.com.
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