Serena and Lily opens in downtown Birmingham

Allyson McGrath,  senior vice president of design shops, speaks during a tour of the new Serena and Lily in downtown Birmingham.

Looking to refresh your home’s look? A new shop in downtown Birmingham hopes to help you do just that.

Serena and Lily, a national boutique known for its higher-end home furnishings and artwork, recently opened its first store in Michigan in the southeast Oakland County community. Occupying the space formerly held by Linda Dresner — who closed her iconic shop last spring — the storefront at 299 W. Maple now sports furniture and paintings rather than clothing.

It joins a pair of other stores in Illinois as the first Serena and Lily shops in the Midwest. Selecting Birmingham for a new location just seemed to make sense for the company’s leadership when looking to locate in Michigan.

“Aesthetically, the brand just really resonates,” said Carla Rummo, the company’s chief marketing officer. “It’s a good fit with the architecture and the beautiful homes here.”

Customers looking for the latest trends can walk in and find pieces for their sunroom, living room, bedroom and more in the 6,000 square foot showroom. The company prides itself on making its own patterns for upholstery, which are manufactured here in the United States.

Part of the showroom of Serena and Lily in downtown Birmingham.

That local manufacturing also allows for items orders to be delivered faster than other furniture shops: custom-made pieces can be delivered to a customer in a matter of weeks from ordering.

“In the scheme of things, it’s fast for furniture,” Rummo said. “It’s not the Gap, it’s not that fast, but for furniture, it’s fast.”

Chief Design Officer Kirsty Williams said the patterns found are unique to Serena and Lily, something the company works hard on to insure a wide variety of offerings.


Leave a Reply

Your email address will not be published. Required fields are marked *